EDUCATION PROGRAM
FROM IDEA TO PRODUCT
FROM IDEA TO PRODUCT is a unique course developed by Tatiana Antonova and taught for over three years.
This educational program teaches those with no background in fashion design how to create a clothing collection from scratch.
The program consists of three levels: BASIC, ADVANCED, and EXPERT. The levels vary in difficulty and duration, ranging from 5 days for the basic level to six months for the expert one.
After completing the program, one should have no questions about how to start producing stylish clothing. Many graduates of this program launched their own clothing brands which are represented in the Russian fashion market.
This educational program teaches those with no background in fashion design how to create a clothing collection from scratch.
The program consists of three levels: BASIC, ADVANCED, and EXPERT. The levels vary in difficulty and duration, ranging from 5 days for the basic level to six months for the expert one.
After completing the program, one should have no questions about how to start producing stylish clothing. Many graduates of this program launched their own clothing brands which are represented in the Russian fashion market.
COURSE PROGRAM
1
The Basic Level
Suitable for any audience, including teenagers, interested in fashion and clothing creation, as well as those who want to pursue a career in fashion design.
It consists of 13 lessons and lasts for 5 days.
The format includes live meetings where students work on their own ideas. At the Basic level, participants learn the fundamentals of fashion design and clothing production. It starts with teaching the brand owner's vocabulary and decoding the design and production language.
Next, students choose the idea of their future collections.
Three lessons are dedicated to selecting a niche, target audience, and understanding their needs.
Then comes pricing, positioning and branding.
Finally, the collection gets structure, including a product matrix and a color palette. The last lessons focus on addressing fears and challenges that may hinder the realization of design ambitions.
Upon completing the course, students will have their own brands, clothing collections, and understanding of whether they are ready to progress further in the industry.
It consists of 13 lessons and lasts for 5 days.
The format includes live meetings where students work on their own ideas. At the Basic level, participants learn the fundamentals of fashion design and clothing production. It starts with teaching the brand owner's vocabulary and decoding the design and production language.
Next, students choose the idea of their future collections.
Three lessons are dedicated to selecting a niche, target audience, and understanding their needs.
Then comes pricing, positioning and branding.
Finally, the collection gets structure, including a product matrix and a color palette. The last lessons focus on addressing fears and challenges that may hinder the realization of design ambitions.
Upon completing the course, students will have their own brands, clothing collections, and understanding of whether they are ready to progress further in the industry.
2
The Advanced Level
The Advanced level is an independent educational module, the next step after the Basic level.
Typically, there is a 3-4 weeks’ break between the Basic and Advanced levels, allowing students to revise the acquired knowledge and prepare for advanced training.
The Advanced course consists of 13 lessons and lasts for over 20 days.
The format includes in-person meetings where students immerse themselves in the process of creating clothing brands. At the Advanced level, each student works with his own clothing collection. The course includes working with fabrics, restructuring the collection based on mandatory positions, getting familiar with packaging, requirements for product sales and the clothing market. Students also explore how to calculate the economics of the production and create a technical specification for the entire collection.
After completing the Advanced course, students will have personal collections of 8-10 clothing items and all the information necessary to start manufacturing and preparing them for sale.
Typically, there is a 3-4 weeks’ break between the Basic and Advanced levels, allowing students to revise the acquired knowledge and prepare for advanced training.
The Advanced course consists of 13 lessons and lasts for over 20 days.
The format includes in-person meetings where students immerse themselves in the process of creating clothing brands. At the Advanced level, each student works with his own clothing collection. The course includes working with fabrics, restructuring the collection based on mandatory positions, getting familiar with packaging, requirements for product sales and the clothing market. Students also explore how to calculate the economics of the production and create a technical specification for the entire collection.
After completing the Advanced course, students will have personal collections of 8-10 clothing items and all the information necessary to start manufacturing and preparing them for sale.
3
The Expert Level
The Expert level teaches how to sell collections at maximum volumes. It covers marketing and advertising, social media, brand economics, logistics, etc.
The Expert course consists of 17 lessons and lasts for at least 20 days.
The format includes in-person meetings where students collaborate with the instructor and share their experience. At the Expert level students focus on the selling process and learn how to establish the collection's identity.
The course teaches students to apply efficient tools such as Instagram, marketplaces, and online sales distributors. Also, it teaches the fundamentals of product photography, influencer marketing, etc.
Upon completing the entire program, students will know how to make their own brands visible and the business marginable.
The Expert course consists of 17 lessons and lasts for at least 20 days.
The format includes in-person meetings where students collaborate with the instructor and share their experience. At the Expert level students focus on the selling process and learn how to establish the collection's identity.
The course teaches students to apply efficient tools such as Instagram, marketplaces, and online sales distributors. Also, it teaches the fundamentals of product photography, influencer marketing, etc.
Upon completing the entire program, students will know how to make their own brands visible and the business marginable.
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